How Far Do The Media Influence Your Own Sense Of Personal...

How far do the media influence our opinions and contribute to our own sense of personal identity and self-definition? Introduction Everyday our minds get filled with new information, images and sounds. Enormous amounts of information streams give us certain idea of the world we live in. Of course media consumption is personal and sometimes very selective for each individual. Even though we cannot build a wall between us and information that is spreading all over the world. What is really interesting about the media is that people in audiences do not necessarily always personally choose their media or the specific content to which they find themselves exposed to (McQuail, 2010). It is very interesting, however, that the general public tend to take all provided information as an inescapable truth. The influence of the media on the people can be that intense that we would not have a need to discuss statements, which were read, heard or seen on a screen. The role of the media is to tell what is happening around us, but public tend to give this information a blind trust. Never the less, the influence of the media nec essarily leads to development of personal awareness and curiosity on the world news and developments. The media extend the natural limits of human communication, it substitutes social activities and institutions, the media amalgamate with various non-media activities and organisations of all sectors of society accommodate to the media logic (Schulz, 2004). AudiencesShow MoreRelatedInfluence of Media and Culture on Self Image1724 Words   |  7 Pagesculture today experiencing information overload leading to self confusion? Having access to information twenty-four hours a day does not necessarily have a positive impact on society and self image. Media content despite its public charge does not exactly mirror real self image. 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