The Crucial Decade and After America 1945-1960 free essay sample

A book survey on Goldmans work about the change of the post-World War II harmony into the globalization of the Cold War. The paper decides to demonstrate that, while Eric Goldman is significant as a wellspring of insights concerning the period, his work holds little an incentive as a verifiable bit of work. It follows the life of Goldman and his composition of the work. It reprimands the absence of objectivity in the work and clarifies the explanations behind this need. It takes a gander at the dissimilarity recorded as a hard copy style of the work and finishes up by assessing the works an incentive in general. To the extent the pertinence to his topic, it is hard to track down flaw in Goldmans work. He doesn't meander from the theme and his work is extremely engaged. His purpose was to give a review of the occasions that formed the virus War. We will compose a custom paper test on The Crucial Decade and After: America 1945-1960 or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page He approaches numerous first individual records of discussions and letters composed at that point, which different students of history could just dream about. He knows little know realities and stories, some of which he saw with his own eyes. His inclusion of the point is intensive and complete.

Panera Bread Company Essay

Panera Bread Company is viewed as one of the biggest organization in the United States that has had some expertise in the creation of breakfast and lunch nourishment for its purchasers. Panera Bread Company which was in the years back been alluded to as A Bon Pain is accounted for to deliver items, for example, prepared nourishments, sandwiches, soups among other food items and refreshments. The organization is accounted for to have been established in the year 1987 by Ken Rosenthan with its central station arranged in Richmond Missouri in the USA. The organization works in divisions to be specific; establishment sections; who are authorized to do business exchanges for the sake of the organization and retailing tasks; which covers more than 500 bread shop bistros that are accounted for to be organization possessed and more than 600 bistros which are diversified worked in excess of thirty five states. In the year 1999 it was ventured into a national café. Panera Bread Company has attempted to endure the developing rivalry and to viably use its chances by using the idea of organization examination which is exceptionally basic in present day business world. The point of Panera Bread Company has consistently been to turn into a market chief underway of nourishments and refreshments all around by broadening and coming to numerous new markets. In the year 2005, the organization was positioned top forty by the Business Week in the yearly rundown of hot development organizations. By that year its income was anticipated at $ 38 Million with an expansion of over 40% in benefit. In the year 2007, Zagat evaluated the organization to top the rundown of Overall Food Facilities and Popularity rankings. Panera Bread Company is additionally perceived for its inclusion in network occasions, for example, quiet closeouts, runs and strolls by making gifts. SWOT Analysis Modern organizations are confronted with changing business conditions and Panera Bread Company isn't extraordinary from confronting such changes inside their business setting. Via completing SWOT investigation, condition examination is conclusive to Panera Bread Company and it is normally broke down in two degrees; the outer condition and inner condition assessment inside the business point of view. Research uncovers that the examination of outer condition delineates openings and dangers that exist in the market for a firm that might be either present or looming. Then again, inner condition assessment portrays the qualities and shortcomings that the business may look in the commercial center (Anthony, 1998). Qualities Strength in this setting can be recognized as that particular capacity presented by a firm and if the organization uses such an open door it can succeed and can increase upper hand, over its opponents in the business. The most widely recognized quality related with Panera Bread Company is that of being a market chief in the food business and especially advertising of bread. Research shows that Panera Bread Company is preferable put over its fundamental adversaries in the market in that it has essentially gained bigger piece of the overall industry which is credited to its broadening to different nations on the planet, for instance it has opened numerous auxiliaries in Toronto, Canada. It is likewise revealed that the organization has a solid brand name of its items which have altogether supported the organization as far as accomplishing a bigger piece of the overall industry. The other quality that the organization has is that of the best showcasing channels that have helped advertising of bundling arrangements items to a more extensive scope of clients (Kotler, 1996). Shortcoming Weakness in this setting can be alluded to as any element of a firm that potentially will discourage the achievement of set destinations by the firm and normally considered to involve the company’s assets, abilities and resources that are not completely used. From the company’s profile it very well may be noticed that Panera Bread Company has powerless strategies, methods and guidelines that may prevent the accomplishment of target execution of the organization in some objective markets. It is likewise detailed that as of late, the representatives are not propelled to work and there has been whines with respect to low compensation and poor working conditions among others albeit such reports have not been demonstrated. The administration of the organization ought to in this manner search for routes in tackling such issues that may influence unfavorably the exhibition of the workers and along these lines the general execution of the organization. Additionally the way of life of Panera Bread Company has been under investigation and there has been claim that the organization is creating portions of bread which are of low quality, an issue that the administration should take a gander at it truly (Anthony, 1998). Open doors For organizations to accomplish the set goals, they need to recognize and devise occasions or highlights in the business outer condition that will give them an additional favorable position or possibility of performing superior to their rivals. Such an occasion or highlight can be alluded to as an open door since it will make more opportunities to the organization by expanding the present continues through procuring a noteworthy piece of the pie. Panera Bread Company has openings that whenever used will be of incredible advantage to the firm since it will prompt investigating and coming to all the more new markets. Research shows that there is more noteworthy interest for bread items in Africa and the administration of Panera Bread Company should open auxiliaries in a portion of those nations after cautiously investigating the situational examination in those potential markets. Since Panera Bread Company is among the market heads in pastry shop industry; it is seen to have an all around created monetary establishment and subsequently doesn't confront any liquidity or income issues. It is therefore that the organization ought to investigate new markets and can contend over the whole market without expecting that its rivals can exceed them monetarily. Be that as it may, before contending Panera Bread Company should complete money saving advantage examination so as to maintain a strategic distance from pointless consumption (Brandenburger and Nalebuff, 1995). Danger In business setting, a danger is viewed as an occasion which if not dealt with it might conceivably prevent the achievement of company’s objectives e. g. clients declining pay and rivalry among different occasions regarded to making threat the tasks of the business. Panera Bread Company is essentially confronted with extreme competition in bread and drinks items since numerous organizations have picked to join the market since it is viewed as gainful. Truth be told, in some market fragments especially in Canada there has been a critical drop regarding the company’s piece of the pie on the grounds that new firms has entered the business. Globalization idea has realized new creations and Panera Bread Company is confronted with the assignment of adapting to such advancements, for instance the errand of preparing and improvement projects to instruct the workers on new advances may be expensive and hard to gain, for example, the utilization of on-line advertising strategies and systems administration offices (Anthony, 1998). Serious Strategy According to explore, Panera Bread Company has set out on recognizable proof of business sectors that bread items and drinks can do best and it is through this that the organization has sold a great deal in the objective zones. This procedure is typically alluded to as division; where the organization has abstained from contending completely over the whole food industry yet rather focusing on specific markets I. e. bread and a few refreshments markets. Market division will be a perfect circumstance for Panera Bread Company since contending over the whole market is costly and considered to involve a great deal of dangers that the firm can't continue for instance unjustifiable rivalry by its adversaries in the market (Bagley and Savage, 2006). This will include Panera Bread Company advertising staff partitioning the current market into various subsets of customer base where every division might be picked as a planned market to be investigated with an alternate promoting blend system. Generally, target advertising technique will include showcase division which Panera Bread Company should discover it on the affirmation that any portion involves potential purchasers of bread items and refreshments with various requirements and disparate purchasing conduct. After cautiously creating and partitioning the whole market to portions or the objective markets, Panera Bread Company should then position itself on the best way to do the promoting exercises so as to meet the general target of the organization. Under this; situating will infer to the development of cutoff points for bread items and drinks in the brains of the expected market comparable to the contention confronted. Situating of any firm including Panera Bread Company is fundamental since it shapes the establishment of all the correspondence of the organization that contain the accompanying; marking, exposure, promoting and bundling among different techniques. In this way it will be judicious for Panera Bread Company to make a solitary one of a kind position which will work as a guide for showcasing correspondences included subsequently will help in transmission of consistent picture (Cullen and Parboteeah, 2005). HR and its Importance Since the statement of purpose of Panera Bread Company is clear, that it targets being the market head of creating bread items and a few drinks locally as well as all inclusive it should execute its promoting procedures especially in the recognized objective markets. Usage is placing in to activity whatever arrangement or procedure that the administration had figured and thusly human asset is the most essential resource in this stage. Research demonstrates that any organization must rouse and give clear course to its human asset so as to accomplish its destinations. Along these lines, Panera Bread Company ought to plainly recognize the necessities of its representatives and attempt to meet them so as to give them a sufficient chance to serve perseveringly and be committed to the organization. By offering a com

GERONIMO Essay -- essays research papers

In excess of 5,000 soldiers were under General Miles' order around then, including components of the fourth, sixth and tenth Cavalry. He gave the vital interest crucial the fourth since it was headquartered at Fort Huachuca, the base of tasks for the battle. The Army had consent to go to Mexico in interest. Chief Henry Lawton, boss of "B" Troop, fourth Cavalry, was an accomplished officer who knew the methods for the Apaches. His strategies were to wear them out by steady interest. Positioned at the stronghold around then were numerous men who might later turn out to be notable in the Army: Colonel W. B. Royall, boss of the fortress and the fourth Cavalry, who was answerable for the calculated help of the Geronimo crusade; Leonard Wood, who came on the undertaking as agreement specialist; Lieutenant Colonel G. H. Forsyht; Captain C.A.P. Hatfield; Captain J.H. Dorst; and First Lieutenant Powhatan H. Clarke, who was deified by the craftsman, Remington, for sparing a dark trooper during the battle. With the stronghold as advance base for the interest powers, the heliograph correspondences organize, which General Miles had built up in Arizona and New Mexico, was utilized adequately for calculated purposes. Be that as it may, the Indians and the Army were leading their pursuit in Mexico where the framework didn't expand. So the most the heliograph could do in the battle was hand-off messages brought by quick riders from the outskirt. April 1, 1886 was the date that Captain Lawton drove his troopers with two pack trains and 30 Indian Scouts through the Huachuca Mountains to Nogales, Mexico, to find Geronimo's path. In spite of the fact that different units would join the interest later and separate to follow trails left by the Indians to and fro over the outskirt, there were barely any occasions that Army troops and individuals from Geronimo's band would meet. After four months, Captain Lawton and Leonard Wood were sent back to Fort Huachcua, worn out by the unpleasant nation and tiring effort. In excess of 3,000 miles were secured by the Indians and the Army during the pursuit, which took a month longer than General Miles had arranged. The men had strolled and ridden through the absolute most out of reach desert land in North America, in heat now and again over 110 degrees. After Geronimo's acquiescence, "B" Troop of the fourth Cavalry was given the mission of accompanying the Apache's to Flo... ...were executed by Mexicans in 1858, he took an interest in various assaults against Mexican and American pioneers, however in the end chose a booking. In 1876 the U.S. government endeavored to move the Chiricahua from their conventional home to San Carlos, New Mexico; Geronimo at that point started ten years of irregular assaults against white settlements, exchanging with times of tranquil cultivating on the San Carlos reservation. In March 1886, the American general George Crook caught Geronimo and constrained an arrangement under which the Chiricahua would be migrated in Florida; after two days Geronimo got away and proceeded with his attacks. General Nelson Miles at that point assumed control over the quest for Geronimo, who was pursued into Mexico and caught the next September. The Native Americans were sent to Florida, Alabama, lastly to Fort Sill, Oklahoma Territory, where they settled as ranchers. Geronimo in the long run received Christianity. He partook in the debut parade of President Theodore Roosevelt in 1905. Geronimo directed his diaries, distributed in 1906 as Geronimo's Story of His Life. He passed on at Fort Sill on February 17, 1909.            

How To Choose A Major In College Students Guide

Have you started applying for colleges and universities? Then you must be choosing which major to study for the next four years of your life. Choosing your major in college is both exhilarating and scary at the same time. Firstly, you must feel lucky since not everyone has the privilege to go to college, especially now that only few can afford a college education on their own. But, surely, you are also overwhelmed by the number of choices available, including the option to study in a trade school. What some high school students forget is that there are many different avenues to successit is not only doctors, lawyers, and accountants who become successful. The transition time between high school and college is a crucial time in a students life. They have to make a decision that will decide their future. This is a heavy decision to make for a teenager.ResourcesWhat do I want to major in in college? With enough resources, an incoming college student should be able to choose his major by considering only what career they want to pursue. But of course, it has to be considered that the word enough, when referring to tuition fee, is relative. It could mean enough for a course in Literature but not enough to afford Preparatory in Medicine. For those who do not have financial flexibility, one feasible option is to apply for a scholarship (if you are, you better work on your scholarship essay now). Be aware of scholarships being offered by your target schools, as well as by other organizations. This path is not the easiest, since scholars go through strict screening and are eventually required to maintain a high GPA. No wonder everyone knows someone who has taken this path and found success. If a student is driven enough to pursue his passion, no obstacle can stop them.PassionPassion is the most romanticized factor in modern society when choosing a career path. There are countless movies about young people going against the odds just to pursue their passions. But what do es it really mean to pursue ones passion? Artists, actors, musiciansthese are the most instantly recognizable examples of individuals who followed their passion. These people often claim to have known what they want to do with their life early on, so choosing a major in college was quite easy. If you are one of these people, and you have continuously nurtured your passion from childhood or adolescence to the present, then there is no reason for you to fear following your passion. However, if you are one of those who have multiple passions, you may consider taking a double major in college. How many times have we met someone who double majored Psychology and education and enjoys his job both as a psychologist and an educator? Nowadays, choice is not linear. So, even if you have always been passionate about one thing, do not be close to the possibility that this may change in the middle of college or after graduation. You do not need to force yourself into one path just because you fe el it is what you should be doing. Similarly, do not feel pressured to believe that you must only major in what you are passionate about. This time in your life is a time for exploration, for finding your own career path.PracticalityBefore committing yourself to a major, you must be aware of the future professions current state. For instance, if one wishes to major in Nursing or Physical Therapy, they have to consider the career opportunities and the demand for either profession. If research says that nurses are at a surplus and there is a demand for physical therapists, then taking up Physical Therapy would be the best option. Practicality is the consideration of the combined factors of passion, resources, and opportunity for growth. If these factors are carefully considered before taking college entrance examinations, chances are high for success, fulfillment, and growth personal, professional, emotional. Following this does not necessarily guarantee perfect success, but it would help overcome any potential obstacles.Essay writing help for college studentsYou have to be wary and cautious when it comes to choosing your major in college because it will affect your life in the long run. You will need to take in expert advice and opinions from friends and family about how they decided on their own majors. Overall, college is thorough, systematic, and challenging. Help is always needed for you to learn and grow, accordingly. If you are sorting things out in your life, can write your academic papers for you. Conversely, if you are pursuing your passion outside the academe but do not want to compromise your grades, well, you know who to turn to.

Police Profiling And The Media - 1325 Words

Police Officer Shootings What Is The Issue? Throughout the recent years many incidents have occurred between citizens and law enforcement agents that has brought light to police brutality. The media has played the biggest role by focusing mainly on negative actions that law enforcement agents take rather than the positive ones. Law enforcement agents across the country have received a bad name and continue to receive negative backlash for the many incidents that have occurred. No not every officer is perfect and yes there are bad apples, however because the media has focused on the negativity, people across our country are quick to jump to conclusion when they see or hear what is in the media. Although most incidents may seem similar in the media, in light of the fact that they involve officers shooting â€Å"innocent victims†, every incident and case is different and the media does not always show or tell both sides of the story. In this paper I will be investigating two incidents that have occurred in the past year regarding black suspects being shot and killed by white police officers. One case happened in South Carolina and the other in Illinois. After investigating and finding facts I will then compare both cases to the Supreme Court case: Tennessee v. Garner 1985, and determine what case is the most alike to it and why. Walter Scott Case and Outcome On April 4, 2015 in North Charleston, South Carolina, 50-year-old Walter Scott was shot and killed by Michael Slager,Show MoreRelated Racial Targeting and Profiling in the United States Essay1455 Words   |  6 PagesRacial Targeting and Profiling in the United States The practice of targeting individuals for police investigation based on their race alone in the last few years has been an increasingly prominent issue in American society. Numerous magazines, newspapers, and journals have explored the issue of race-motivated police actions. Recently, the ABA Journal did a study of New Jersey and Pennsylvania traffic stops from 1998 to 2001, concluding that black drivers were more likely to be pulled over andRead More Profiling and Police/Community Relations Essay1435 Words   |  6 Pages Scientific Methods Scientifically, profiling and police-community relations are comprised of a two-fold focus. The first focal point concentrates on attitudes members of a community have about profiling in accordance to actions conducted by police officers upon them in the course of their duties. The second focal point concentrates on the profiling of police officers, as completed by early intervention systems, in an effort to reduce complaints from members of the community. The literatureRead MoreAmerican History: Racial Profiling and Bias in The Media 905 Words   |  4 Pagesbeginning of American history, the media have played a massive role in how people perceive certain viewpoints. The media comes in all different shapes, whether it is propaganda, a commercial, advertisements and even newspaper articles can influence and individual minds. It can be even used to change one’s opinion on the way they may think of a particular race. Still today the media influences our mind, however many believe due to media bias and racial profiling will affect how â€Å"fair† their trialRead MoreRacial Profiling And The American Society1508 Words   |  7 PagesThe topic of racial profiling is very prominent in our American society. I witness accounts of it every day, whether it is while going through an airport, reading about crime, and it’s heavily influenced within the world of politics. Racial profiling is a way for law enforcement to targ et certain individuals that are suspected of committing a crime. This involves race, ethnicity, religious beliefs, etc. The act of racial profiling allows law enforcement to alienate certain communities, which, inRead MoreMinority Attitudes Towards the Police and Public Perceptions Essay1179 Words   |  5 PagesLiterature Review: Minority attitudes towards the police and public perceptions Introduction-Background-Problem Individuals who seem to be more unhappy with police are African Americans. But there is little to no factors that truly engage citizens view of the police Brown and Benedict (2002). The specific parts on attitudes are reliable, but the literature seems to lead to mixed signals based on other variables Weitzer and Tuch (2002). Perceptions of the police includes factors like personal experienceRead MoreEssay on Criminal Profiling1253 Words   |  6 PagesCriminal profiling is one of few first things to think of when it comes to forensic psychology. Criminal profiling is featured in popular television shows such as in Law and Order and CSI. Often in those shows, the police officers were able to catch the criminals based on the criminal profile that forensic psychologists came up with. In a theory, the polices rely on criminal profiling to catch criminals, educate the public about a possible criminal, and confirm the witnesses’ accounts. CriminalRead MoreRacism And The Crimina l Justice System1739 Words   |  7 PagesWith so many news stories and incidents surrounding the topic of race and the police these days, it is not surprising for people to come to the conclusion that racism may exist within the criminal justice system. We will be taking a deeper look into the problem to find out what other possible determinants may play a role in deciding how an officer makes an arrest or stop and continue to analyze what is happening in those contexts. The issues surrounding the topic of race is like the two faces ofRead MoreThe Problem With Racial Profiling1561 Words   |  7 Pageshave a problem in our justice system with racial profiling. Racial profiling is defined as targeting or stopping an individual based on his or her race without suspicion of a crime. On one hand, we have people who are completely against racial profiling. On the other hand, some believe that there is no problem with racial profiling. I am very interested in finding out both sides of this argument. What are the rights and wrongs of racial profiling? I chose Jeffrey Toobin’s (2013) blog post RightsRead MoreRace And Crime : Criminal Justice System1460 Words   |  6 PagesRace and crime are interwoven with how justice and criminology are handled. Police have a racial bias against blacks and incarcerate them in larger numbers than any other race. Statistically, blacks have a higher arrest and incarceration rate than other races do. Due to police being taught that racial profiling is a necessary part of the job, blacks have now become a prime target for many false arrests and often serve jail time for a crime they may not have committed. The black community often expressesRead MoreDriving While Black, Abbreviated As Dwb, Is A Phrase1031 Words   |  5 PagesDriving while black, abbreviated as DWB, is a phrase in American English that refers to the racial profiling of African American drivers. The phrase implies that a motorist might be pulled over by a poli ce officer, questioned, and searched, simply because of a racial bias.Racism and Racial profiling is everywhere in homes, Religion, and even states like Mississippi, Alabama, Texas, Tennessee, Louisiana, and Illinois. Imagine you re an African American male or female driving down a street

How Far Do The Media Influence Your Own Sense Of Personal...

How far do the media influence our opinions and contribute to our own sense of personal identity and self-definition? Introduction Everyday our minds get filled with new information, images and sounds. Enormous amounts of information streams give us certain idea of the world we live in. Of course media consumption is personal and sometimes very selective for each individual. Even though we cannot build a wall between us and information that is spreading all over the world. What is really interesting about the media is that people in audiences do not necessarily always personally choose their media or the specific content to which they find themselves exposed to (McQuail, 2010). It is very interesting, however, that the general public tend to take all provided information as an inescapable truth. The influence of the media on the people can be that intense that we would not have a need to discuss statements, which were read, heard or seen on a screen. The role of the media is to tell what is happening around us, but public tend to give this information a blind trust. Never the less, the influence of the media nec essarily leads to development of personal awareness and curiosity on the world news and developments. The media extend the natural limits of human communication, it substitutes social activities and institutions, the media amalgamate with various non-media activities and organisations of all sectors of society accommodate to the media logic (Schulz, 2004). AudiencesShow MoreRelatedInfluence of Media and Culture on Self Image1724 Words   |  7 Pagesculture today experiencing information overload leading to self confusion? Having access to information twenty-four hours a day does not necessarily have a positive impact on society and self image. Media content despite its public charge does not exactly mirror real self image. 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However, Robert Thurman implies that the self does not actually exist, and individuals have to become selfless in order to achieve a â€Å"fulfilling life.† He uses the word â€Å"pretend self† to describe that people s identities are inherently false identities since individualsRead MorePersonal Leadership Philosophy2878 Words   |  12 Pages My Personal Leadership Philosophy My definition of leadership My father once told me that, â€Å"everything we do— be it in academia, at work, social or family life—we are guided by principles, beliefs and values that collectively form our ideology of life.† I believe that every leader, to a certain extent, is shaped through her individual personal experience. Although in some cases, we may not realize to what extent our personal assumptions and beliefs shape our ability to lead or be led. In my opinionRead MorePersonal Leadership Philosophy2884 Words   |  12 Pages My Personal Leadership Philosophy My definition of leadership My father once told me that, â€Å"everything we do— be it in academia, at work, social or family life—we are guided by principles, beliefs and values that collectively form our ideology of life.† I believe that every leader, to a certain extent, is shaped through her individual personal experience. Although in some cases, we may not realize to what extent our personal assumptions and beliefs shape our ability to lead or be led. In my opinionRead MoreSocial Medi Perception And Identity3357 Words   |  14 Pages SOCIAL MEDIA: PERCEPTION AND IDENTITY; LEAVING REALITY Jeremiah Morse December 3, 2014 Research, Process and Methodology Introduction Social media is a large part of everyday life in today’s society. Almost everyone has some sort of social media account, whether it’s Facebook, Twitter or Instagram. People are constantly sharing what they are eating, the trips they are taking and the clothes they are wearing. It is a fairly common thing for people to knowRead More Teenage Girls, the Media and Self-Image Essay3098 Words   |  13 PagesTeenage Girls, the Media and Self-Image The beauty of the world has two edges, one of laughter, one of anguish, cutting the heart asunder. -Virginia Woolf Youth is beauty, money is beauty, hell, beauty is beauty sometimes. Its the luck of the draw, its the natural law; its a joke, its a crime. -Ani Difranco The teen magazines began appearing in the fifth grade. They seemed to show up overnight, out of nowhere. 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The literary merit of the poem is best recognized through Walt Whitmans Democratic Vistas, although Percy Bysshe ShelleysRead MoreUse of social media by college students5731 Words   |  23 PagesTechnology Research Use of social media by college students: Relationship to communication and self-concept Megan Sponcil Youngstown State University Priscilla Gitimu Youngstown State University Abstract The purpose of this study was to examine social media use among college students and how it affects communication with others, and college students self-concept. In this study, students completed a questionnaire which assessed personal use of social media, communication skills with friendsRead MoreUse Of Performance Enhancing Drugs2114 Words   |  9 Pagessports. Media and sports fans, myself included, look unfavorably on the use of PEDs by professional athletes, the reasons why it’s viewed as unfavorable can be attributed to the theory of symbolic interactionism. 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Theoretical And Methodological Differences -Myassignmenthelp.Com

Question: Discuss About The Theoretical And Methodological Differences? Answer: Introduction: The diagnosis of dementia is associated with great disease burden in elderly population and caring for such patients brings major challenges for health care professionals. This is because it is one of the most serious mental disorders resulting in many challenging medical and psychiatric issues in patient. Due to significant decline in memory, visuo-spatial function, cognitive and social functioning, dementia patients are highly dependent on health care staffs for their care (Wimo et al. 2013). In the context of primary health care system, the problem is that many dementia related complications are not easily recognized by health care professionals resulting in increased risk for patients. Hence, the practice area of specialized dementia care has emerged (Carduff et al. 2014). However, considering several issues faced in caring for dementia patients, it has become an active area of research. In order to implement evidence informed dementia care, researchers are now focusing on resear ch in complex areas of dementia care. One of the important research areas that needs to be researched in the field of dementia care includes the inefficiency of nursing staffs in providing care to dementia patient. As more and more patients are admitted in hospital for dementia related complications, it is necessary to understand the specific challenges that prevent nurse from providing ideal care (Fukuda, Shimizu and Seto 2015). Hence, use of appropriate quantitative or qualitative research methodology would be critical in exploring the challenges faced in extending care to such patients. There might be moral or ethical concerns for health care staffs or some patient related disabilities that might be challenging dementia patient (Strech et al. 2013). Therefore, planning specific research design might help to understand whether staffs faced challenges due to organizational factors or patients related issue or their incompetency in caring for such patients. In response to the research questions of specific challenged fac ing nursing staffs in caring for dementia patient, the main aim of this report is to critically evaluate the effectiveness of qualitative and qualitative methodology in getting answer to health care research question. The qualitative methodology chosen for the research topic is phenomenology as it will help to describe the lived experience of nurses in caring for dementia patient (Corbin, Strauss and Strauss 2014). In case of quantitative methodology, descriptive research design has been chosen as it will give idea about the current competency of nurse in handling dementia patient. Overview of qualitative and quantitative research approaches in health care research Qualitative research approach is a type of interpretative research technique that focuses on describing and translating naturally occurring phenomena in the social world. Unlike quantitative research methodology which is deductive in nature and aim to analyse frequency and trend of any phenomena, the qualitative research methodology gives detailed description and meaning of a phenomenon (Al-Busaidi 2008). Hence, the main purpose of qualitative research approach is to collect and interpret data related to experiences and views of participants regarding a phenomenon. For example, if the research aim is to understand the phenomenon related to factors challenging staffs in dementia care, then employing qualitative method will be appropriate in this situation because it will help to get rich data and understand the collective meaning of the phenomenon in participants life (Silverman 2016). On the whole, it can be said that qualitative research is important to go deeper into the problem an d uncover new thought and opinion about the problem. There are certain specific characteristics of qualitative research methods in the field of health care. Firstly, the researchers interest is to identify the meaning of phenomena related to health care issues and this kind of research is mainly done in the natural setting of participants (Taylor, Bogdan and DeVault 2015). Qualitative research methodology has greater validity too because analysis is depended on data collected from in-depth interview or observation. Hence, there are minimum chances of biasness (Noble and Smith 2015). The uniqueness of this approach is that it tries to understand a situation in a particular context and also interprets several interactions within the situation. Another important characteristic of this research is that researcher is the primary instrument for data collection and data analysis as their judgement determines the outcome of research. The third characteristic is that qualitative research favors conducting research in natural setting (Ormston et al. 2014). Lastly, it employs inductive research strategy which means it used the research data to build abstraction, hypothesis or theories instead of testing already existing theory. Phenomenology is also one of the important research methodology used in qualitative research (Alvesson and Skldberg 2017). It also has the same characteristics of investigating about a phenomenon without any causal explanation or comparison with preconceptions or preassumptions (Kafle 2013). In contrast to qualitative research, the main purpose of quantitative research method is statistical analysis of data through polls, questionnaires and surveys. It focuses on determining the relationship between a dependent and independent variable either by means of descriptive or experimental research design (Walter and Andersen 2013). Unlike qualitative research method, quantitative research is done with large sample size and structured research instruments or tools. Clinical trials, surveys with close ended questions and observing and recording well-defined events are main strategies used for quantitative data collection. Use of relevant research tools and quantitative analysis software helps to maintain rigour in research (Brannen 2017). Quantitative research method is considered to have more utility as the research method is easy to replicate thus contributing to high reliability. By the method of classifying important features related to a research topic, numerical data is col lected and statistical models are collected to explain the observation or perceptions of participants (Yilmaz 2013). Critical analysis of quantitative and qualitative methodology for health care research Among different research methodology, one quantitative research method that can be useful in conducting research related to dementia care includes the phenomenology approach. Phenomenology is most commonly used qualitative approach in health care research. The main purpose of phenomenologic inquiry is to analyze peoples perception about a phenomenon and find out their view about specific experience (Khan 2014). The usefulness of this methodology is that it allows researchers to consider a situation from multiple perspectives (Van Manen 2016). For instance, hermeneutic phenomenological approach was used by Tembo, (2015) to evaluate about experience of critical illness in people suffering from chronic illness and cognitive impairment like dementia in the context of daily sedation interruption. Hence, here the main purpose was to get detailed idea about theexperiences of cognitive impairment (phenomenon) and uncover the uniqueness of human experience instead of just focusing on measurem ent and objectivity. The advantage of using this methodology in the research was that it helped to conceptualize lived experience of critically ill patient. The study showed that people had feelings of being disrupted, being blacked out, suffering due to hallucination and inability to remember past things. This was useful in finding out strategies to minimize sufferings of people in ICU. However, certain limitations were also found in the methodology. For example, small sample size was used and this also helped in exploring in detail about the experience of critical illness in patients. From the use of phenomenology approach in above research, it is understood that the methodology is useful in elucidating sufferings of critically ill survivors (Chan, Fung and Chien 2013). The only limitation found in the use of phenomology approach in this research was that it was done only in a single setting. Hence, generalizability might also arise as quality and treatment conditions may not be t he same in all health care facilities. One important characteristics of phenomenology methodology is that it tries to give unified vision regarding the essence of a phenomenon. This indicates the main focus is on description of experiences rather than explanation or analysis of the experience. The benefits of the methodology according to ethical view point is that it gives respect to individual perspective and brings subjectivity in research design. In-depth analysis of phenomenon becomes easier with such method and rich data can be collected to identify the cause or reason behind any specific phenomenon (Pietkiewicz and Smith 2014). This is also evident from a research by (Lok, Gunbayi and Buldukoglu 2015) which used phenomenology approach to study about challenges faced by carers in living with dementia patient. The study was planned in a phenomenological pattern by collecting data from participants by means of semi-structured interview. The cares perspective on taking care of dementia patient was collected and this hel ped in categorization of data into many important domains. For instance, the interview with participants gave details about concept of dementia, experience in providing care to dementia patient, life before health care, coping strategies to manage dementia patient and feelings of relative with dementia. Hence, the research design was successful in identify the perspective related to the phenomenon of caring for dementia patient and solutions to address the challenges could be identified from participants perspective. Hermeneutic phenomenology thus influences pre-existing experience of researchers. However, the research also points out to the weakness of the methodology due to poor validity and reliability issues. This can be said because use of semi-structured interview does not guarantees that real facts are obtained and the participants might be lying too being conscious about the interview (Malcolm et al. 2016) While conducting health care research, choosing and deciding a methodology is a daunting task for researchers. If the aim of research is to evaluate an experience or observe perception of participants, then use of phenomenology is a suitable research approach. The data collected by this approach also offers a theoretical foundation to the research problem (Crowther et al. 2017). This research procedure also enables access to participants personal world and analyzes subjective report of participants. Due to the focus on individual experience, it is highly related to interpretive tradition (Thorne 2016). Hence, this method provides researchers the advantage to critically reflect and analyze the data. Another advantage for researcher is that small sample size is analyzed saving time and hardship involved in collecting and analyzing the research data. This is also evident from the study by Aldridge, Fisher and Laidlaw (2017), who carried out an interpretative phenomenological analysis (I PA) to explore about experience of shame for people with dementia. Semi-structured interview was conducted in six participants with early stage dementia. By the use of IPA as a research design, social emotions and cognitions related to dementia could be identified (Eatough and Smith 2017). In addition, use of only six samples promoted transparency and better analysis of the findings. This research also allowed participants to express their unique experience with special emphasis on interpretation and hermeneutics. In-depth analysis of participants response contributed to four themes related to shame experiences. These four themes included avoidance, negative self-perception, relationship matters and uncertainty and loss of control (Aldridge, Fisher and Laidlaw 2017). Such idea can be useful for staffs implementing psychological therapies in dementia patient. However, apart from strength, the weakness identified in the methodology was that appropriate sample criteria was not taken. I t excluded people experiencing mood difficulties, however taking such sample would have given more idea about the phenomenon of shame. Hence, sample strategy must be chosen with great consideration in this methodology by aligning it with research objective. Several research in the field of dementia care also gives an idea regarding the utility of phenomenology method in improving quality of dementia care. Phenomenology as research paradigm was used in the study by Dupui et al., (2015) to examine how introduction of research based drama on experiences of people living with dementia has impact on understanding of family members with dementia. Informed by phenomenology and use of follow-up telephone interview, the main aim was to explore experience of participants and find out how those experience contributed to personal transformation. The result showed that participants had new awareness and courage to endure and transform practice while caring for dementia patient. The study findings give an idea about the strength of phenomenology in illuminating how people apprehend an experience and act upon those live experiences. However, one major concern associated with this methodology is that there is high likelihood of validity and transferabi lity issue in this research. The limitation found in study by Dupui et al., (2015) was that play may not give specific realities about people living with dementia compared to those people who experience it in reality. Apart from the strength, certain limitations also affect utilization of phenomenology in health care research. For instance, phenomenology research approach relies heaving on subjective data of participants. However, policy makers may give low credibility to such data because of challenges in establishing the reliability and validity of such information (Leung 2015). There is also possibility of biasness because individual perception of participants may be evaluated differently by individual researchers (Cohen, Manion and Morrison 2013). Hence, there is great possibility that same word will be interpreted in different manner and the actual meaning of the phenomena may change. Another disadvantage of using phenomenology in health care research is that the result obtained is highly quantities in nature creating generalizability issues (Parahoo 2014). Due to qualitative nature of research, the practitioners may not able to use the findings in an appropriate manner. Quantitative study: Quantitative research focuses on establishing connection amongst variables described in research. Among the four types of quantitative research design available, the descriptive research design is regarded as useful to gain new insight about phenomenon. The main focus of descriptive research design in quantitative research is to explore the current status of an identified variable (Bowling 2014). The main advantage of this design is that it facilitates systematic generation of data which finally supports researcher in developing a hypothesis. The success of such research design is highly dependent on careful consideration about sampling strategy and method of analysis of each variable used in the research (Creswell 2013). In the field of dementia care, assessment of superimposition of symptoms in dementia patient is an example of descriptive research design. Another strength was that use of validated tool like delirium-o-meter helped to assess superimposition of dementia experience i n elderly people. Limitations found in the methodology was inclusion of small sample size and single center for the study although there was scope to take more larger sample. This affected the rigour as well as the validity of the data (Morandi et al. 2015). Descriptive research design is often confused because it cannot fit in the definition of either quantitative or qualitative research methodology. This research design can be either quantitative or qualitative. In case of quantitative research, descriptive design helps in collection of quantitative information that can be tabulated in numerical form. Such tabulation and depiction of patterns may help to interpret the factors behind a phenomenon (Clause 2014) Survey is the most common method used in descriptive design to collect data from participants. The uniqueness of descriptive research design is that multiple variables can be analyzed at a time to develop a hypothesis. Use of instrument is essential in this research design to collect data in an efficient manner. Some example of tools for descriptive research design includes questionnaires, interviews and observations (Hoy and Adams 2015). Data analysis in such case may be done by the application of descriptive statistics to identi fy variation, central tendency and correlation between each variable. Qualitative research approach with the application of descriptive research design has been found effective in the field of dementia care because of several challenges in conducting qualitative research with dementia patient. As dementia patient suffers from memory decline, cognitive impairment and poor decision making skills, fulfilling ethical requirements while conducting research will become difficult (Mitchell et al. 2014). For instance, when planning qualitative study with dementia patient, communication challenges and issues in taking informed consent for research may arise (Beuscher and Grando 2009). Hence, quantitative research design helps to overcome some of the challenges. Another advantage of descriptive research design is that here researchers can easily take large sample size which was not possible in qualitative research design. This is mainly because numeric data is analyzed to interpret key variables in research. Descriptive research methodology has caught attention of researchers as it provides the facility of observing participants in natural setting instead of replicating the whole research in a new setting (Vaismoradi, Turunen and Bondas 2013). Another strength of descriptive research is that it act as a precursor to future research as the method supports identifying key variable that can be tested. This is found particularly useful in health care research because in such research many variable causing health issues is not known and descriptive research design supports researcher to identify specific variables that has an impact on the health issues (Gravetter and Wallnau 2016). This can be further explained with example from a research done in the field of dementia care. For example, Leite et al. (2017) used a cross-sectional descriptive methodology to study about vulnerability in caregivers of elderly dementia patients. Hence, before the research, it was not clear what factors contributed to vulnerability for caregivers. However, by the use of descriptive study with quantitative approach and conducting structured interview with caregivers, important variable contributing to risk for caregiver could be identified. The researcher used two instruments such as the socio-demographic questionnaire and the Zarit scale to identify profile of caregiver and measure their burden from care respectively. The analysis of the interview data revealed that about 62% participants experience overburden while caring for dementia patient. The reason for this was impaired performance, unbalanced care and deficits in skills for care of the elderly. Hence, this gave the evidence regarding the variable that contributes to vulnerability for ca re giver. Apart from strength, health care researchers must also be aware of certain weakness of descriptive research methodology and adopt strategies accordingly to overcome these issues. The first limitation is that there is high chance of researcher biasness in this type of research because there is a possibility that subjects may not be truthful when they know they are being observed (Neuman 2016). Another issue that may arise is that there might be possibility of error when those data are ignored by researcher which is not congruent with the research hypothesis (Richey and Klein 2014). Hence, descriptive research can be reliable but validity might be questioned. Conclusion: The essay gave insight into the importance of different research approaches in investigating about important research topics in the field of dementia care. The essay focused on critically analyzing one quantitative and one qualitative research methodology that is useful in investigating about health care related issues. Qualitative research mainly focus on exploring experience of participants related to a phenomenon and phenomenology methodology was mainly described to understand how it has helped to improve quality of care for dementia patient. The strength of phenomenology was the advantage of in-depth analysis of participants experience in any target setting and this helped to identify areas of improvement. In addition, in case of quantitative research approach, descriptive research design was found useful in identify useful variable that can have an impact on the phenomenon. In both type of research methods, some validity and generalizability issues was identified due to research ers judgment in analyzing the data and issues related to selection of reliable research tools for research. 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